Case Study: Women For Media

In March 2012, Think HQ was commissioned for two years by the Women’s Leadership Institute Australia to develop and launch womenformedia.com.au – an online resource linking journalists with top female executives to increase female commentary in business and finance news.

As part of the project, Think HQ undertook a range of strategic planning, media relations, and stakeholder management activities, including:

  • Developing a brief for an online platform
  • Developing a national communication and engagement strategy
  • Securing key partners – including the Melbourne Press Club and the Walkley Awards
  • Recruiting, collecting and publishing data from over 100 Director-level women
  • Coordinating a national media launch
  • Organising high-level connector events with key senior editors and WFM members
  • Media training workshops – for executive-level WFM members
  • Journalist engagement – both directly and via targeted email campaigns
  • Social Media – managing an active, daily Twitter account

Within two years of launching the project, Think HQ had helped Women For Media achieve:

  • Use of the site by over 150 individual journalists
  • Buy-in from senior editorial decision makers, including Alan Kohler (Business Spectator), Amanda Gome (BRW, SmartInvestor), and Leigh Sales (7:30 Report)
  • More than 1000 followers on Twitter (including more than 300 journalists)