Case Study: Sydney Community Foundation: working to keep women out of prison

Reflecting on a busy year, a project that stood out for us was working with the Sydney Community Foundation (SCF) on a campaign to improve support for women in the criminal justice system.

In September, SCF hosted UK Parliamentarian, Baroness Jean Corston in Sydney, where she briefed policy makers and local organisations on best-practice approaches to reducing female recidivism.

Think HQ led PR activity around the Baroness’ visit, and worked with SCF to draft a position statement calling for more government investment into alternative programs to rehabilitate low-risk female offenders in New South Wales.

Key activities undertaken by Think HQ included:

  • Producing the Keeping Women Out of Prison position statement
  • Media relations – including media kit development, media pitching, op-ed development, and media management for the Baroness
  • Production of a Keeping Women Out of Prison video, featuring interviews with the Baroness and other key stakeholders
  • Social media content creation.

Think HQ secured positive media coverage across TV, radio and online outlets including:

"We were totally delighted with all the things Think HQ put us in touch with and caused to happen ahead of and during the Baroness' visit.We hope we can work with the team again in the future."

Rosalind Strong AM, Vice Patron, Sydney Community Foundation

Think HQ was thrilled to support SCF in shining a light on this very important issue.