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Case Study: A Taste of Harmony

In early 2017, Think HQ delivered social media activity for the Scanlon Foundation’s A Taste of Harmony (ATOH) campaign, which celebrates workplace cultural diversity. Think HQ planned and executed a social media campaign to complement stakeholder engagement, television advertising and email marketing activities.

Our work involved:

· Developing and implementing a social media strategy, including advertising

· Establishing new Instagram and LinkedIn pages

· Engaging chef ambassadors to share campaign content on their public channels

· Producing an ATOH-themed cook-off video featuring current AFL

· Updating campaign collateral including posters, table cards and placemats

Our impact:

There were more than 6,000 registered ATOH events in 2017, with a 59% increase in traffic to the campaign website compared to 2016. Social media audiences grew by 26% on Facebook, and social media advertising reached more than 239K Australians.