Preity is a driven communicator committed to creating genuine social impact. She is integral to our CultureVerse team and as Account Coordinator, she plays a pivotal role in implementing client strategies and activating earned media campaigns that ignite meaningful conversations within and across communities.
A resolute advocate for inclusive communications, Preity applies her understanding of nuanced cultural contexts, shared values and collaboration as the basis for building enduring relationships with community leaders, multicultural stakeholders and media.
Motivated by her inherent curiosity, Preity is committed to evidence-based communications working in consultation with diverse communities to ensure campaign messaging and materials are effective, shareable and easily tracked through robust reporting.
Preity has worked with both state and federal government clients such as the Australian Human Rights Commission, the Department of Social Services, and the Department of Infrastructure, Transport, Regional Development, and Communications; tackling key issues such as racism, recruiting care and support workers, and online safety.
A natural leader and communications all-rounder, she conducts media relations and manages events, partnerships, and campaign advocates and ambassadors. Her vibrant energy illuminates the office and she appreciates the diverse range of people and perspectives she can learn from and work with – a true team, driven to achieve positive change.
Preity earned a Master of Global Media Communication (with Distinction) from the University of Melbourne.