With experience spanning across the Australian and European markets, Louisa possesses a deep understanding of the power of data, purpose and creativity in shaping long-term social strategies that work.
She has expertise in brand strategy, audience segmentation, trend forecasting and creative testing with an acute eye for innovation.
At Think HQ, Louisa’s role is to craft brand and digital strategies that drive positive behavioural change. She has developed digital strategies for clients including the Department of Education and Training, Respect Victoria, Study Melbourne and the Australian Financial Complaints Authority.
Prior to joining Think HQ, Louisa worked as a Social Media Specialist at Columbus, where she developed digital strategies for clients including the Department of Health, Australia Post and Medibank.
Louisa holds a Bachelor of Arts, majoring in International Relations from Monash University and a Masters Degree in Brand Strategy and Marketing from Sup de Pub in Paris.