Promoting a new pack design, by borrowing some nostalgia.
Deliverables
TV
Outdoor advertising
Digital advertising
Social media
PR
Activation
To introduce Aussies to Bushells’ new pack, we re-introduced them to classic tea tins from the 1950s, who became our ‘Tin-fluencers’. Two characters, who helped bring our campaign to life in way that tapped into Bushells’ iconic history.
Inspired by the Bushells murals around Australia we also had art-prize winner, Margaret Hadfield, paint our campaign’s key visual. This featured our Tin-fluencers, and created more social content for our campaign.
