Make Your Will One Less Thing
NSW Trustee & Guardian
60% of people in NSW don’t have a legal Will.It’s the to-do, that doesn’t get done. We showed NSW that Trustee and Guardian makes your Will one less thing to worry about.
Deliverables
Outdoor advertising
Digital advertising
Social media
TV
We created the brand platform, ‘Make Your Will One Less Thing’. A campaign that acknowledged the busy lives of people, and presented an easy solution for getting their Will in check.
