The campaign that helped reduce annual drownings by 12%.
Deliverables
Video
Social media
Outdoor advertising
Print advertising
Roadside memorials featuring crosses and flowers are a poignant symbol of lives lost in traffic accidents, compelling passing drivers to pause and reflect. Inspired by this cultural insight, Think HQ adapted this idea to address water safety and create positive change.
Pools, beaches, and rivers were marked with iconic memorial signs, serving as stark reminders of the dangers posed by familiar waters, swimming in un-patrolled locations, and the combination of alcohol and swimming.
