News & Commentary Straight from Think HQ

  • News March 22, 2017

    Think HQ announced as 2017 Mumbrella CommsCon finalist

    Think HQ is proud to be announced as a finalist at the upcoming 2017 Mumbrella CommsCon Awards! Our work with the Organ and Tissue Authority on the 2016 DonateLife Week Campaign is up for 2017 Government Sponsored Campaign of the Year.

    DonateLife Week was a particularly moving campaign for our team, and we are humbled that our work has been recognised.

    Looking forward to the upcoming Awards night (with all our fingers and toes crossed) taking place on 30th March. Good luck to all the other nominees, and thanks to the Mumbrella team for the nod!

  • Commentary March 16, 2017

    Get to know: Alice Suter

    Our resident food expert Alice has led national media relations campaigns for government and not for profit clients. With almost five years' experience at Think HQ, Alice has a few tricks up her sleeve for getting that story placed.

    You’ve successfully delivered national media relations campaigns for government and NFP clients. What are the key factors to a successful media campaign?

    Successful media campaigns can look different for different projects and clients – more media clips doesn’t necessarily equate to a more effective campaign.

    If it’s an issue that relates to the masses, a widely distributed media release might be the best approach. If it’s something more niche, pitching a few key interviews, or securing a carefully placed op-ed could have a greater impact (and for less effort).

    Successful media relations is about knowing your audience and your objectives, and choosing the best approach for reaching that end goal. There’s no one-size-fits-all solution.

    What’s one piece...

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  • News March 02, 2017

    Media relations 101: managing case studies from start to finish

    Nothing is stronger than hearing someone’s personal experience to highlight the importance of an issue and make a message hit home.

    Putting a human face (a case study) to the topic helps frame the issue, entice the journalist and often has a powerful impact on readers. However, sourcing someone with a compelling story, who is prepared to talk about their experience is often easier said than done.

    It often takes courage to share a personal experience and while you may know of someone who is happy to tell their story publically, the process of doing a media interview can still be a daunting one. Your case study will most likely have little (if any) experience with the media, and may not understand what the process will involve.

    Over the years, we’ve worked with many clients to raise awareness about various social causes where case study management was crucial to media engagement. Below are a few tips that will help you manage the process smoothly.

    Ethics and wellbeing come first

    Your...

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  • Case Studies December 14, 2016

    Sydney Community Foundation: working to keep women out of prison

    Reflecting on a busy year, a project that stood out for us was working with the Sydney Community Foundation (SCF) on a campaign to improve support for women in the criminal justice system.

    In September, SCF hosted UK Parliamentarian, Baroness Jean Corston in Sydney, where she briefed policy makers and local organisations on best-practice approaches to reducing female recidivism.

    Think HQ led PR activity around the Baroness’ visit, and worked with SCF to draft a position statement calling for more government investment into alternative programs to rehabilitate low-risk female offenders in New South Wales.

    Key activities undertaken by Think HQ included:

    • Producing the Keeping Women Out of Prison position statement
    • Media relations – including media kit development, media pitching, op-ed development, and media management for the Baroness
    • Production of a Keeping Women Out of Prison video, featuring interviews with the Baroness and other key stakeholders
    • Social media content creation.

    T...

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  • News December 14, 2016

    Creating conversations about social cohesion

    2016 has been a big year in politics. The US election, Brexit, and the European refugee crisis have led to global discussion about issues of immigration, discrimination and disengagement with government. So how are people feeling in Australia?

    The Scanlon Foundation’s 2016 Mapping Social Cohesion Report provided a unique insight into local views on issues affecting our social cohesion. For the fifth year running, Think HQ worked with the Scanlon Foundation on the national launch of the report.

    Our work involved:

    • Arranging pre-launch Ministerial briefings
    • Managing the national stakeholder launch in Melbourne, attended by 260 guests
    • Creating campaign video content, including an animated video highlighting key research results
    • Social media content creation and live tweeting during the event
    • Media relations activity.

    Around 260 people attend the event, which was emceed by ABC journalist Patricia Karvelas and featured a panel of thought leaders including:

    • Mark Baker, CEO, Melbourne...
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