June 27, 2017
By Stefan Delatovic
“Know your audience” is one of the golden rules of communicating well, which is why the release of a new Census is greeted with such excitement by those of us looking to connect with Australia.
And, FYI, it’s not just those of us with ‘communications’ written on our business cards that should be paying attention. In a world of fake news, fragmented digital media and collapsing trust in institutions, we all need to be cutting through the noise. You can only do that by connecting with people’s values, so you need to know what they are.
This is particularly true for the non-profit, government and community-building sector, where publicly living your values is the best way to project a great reputation. Knowing your audience makes sure you’re all in synch.
Results from the 2016 Census have been released by the Australian Bureau of Statistics (ABS) today. Here’s what you need to know:
The data is usable
You may recall that last year’s Census was a bit fraught, with...Read More
Stefan is a recent addition to Think HQ, joining the team from the SES. Experienced in crisis communications and a savvy ex-journalist and editor, Stefan brings years of knowledge to the team.
You began your career in journalism, and worked your way up to the role of Editor. What was the most challenging story in your journalism career?
Well, for most of my career I was working on a daily paper, which is about having a blank slate each morning, and getting your stories from idea to finished product all in one day. It’s full on - especially when news breaks late in the day - but in a really fun way. One thing I liked about that is, no matter how challenging the story, or upsetting the topic, you lived in it for the day, gave it your full attention and effort, and then you could leave it when you left for the night.
So one of my most challenging yarns, I think, was the longest. I covered a NSW Government inquiry into the local council that went through a series of public hearings and...Read More
We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.
For those who missed it, we’ve detailed some of the key questions and take-outs below.
What’s the difference between proactive and reactive media relations?
Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).
What should I include in a media release?
Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...Read More
We sat down with Account Executive, Lauren Stanhope. Here she offers a few tips on securing your first job!
Congratulations on your promotion to Account Executive! What have you enjoyed most about your experience at Think HQ so far?
Thank you! I think the thing I like most is working with such a supportive and collaborative team. Beginning your first job straight out of uni is daunting and you never quite know what to expect, but the Think HQ team have made me feel so welcome! I’ve also really liked being able to work on such a variety of projects across the not for profit, government and social change spaces. It’s been a very busy year, but I'm looking forward to what lies ahead!
What's been the greatest challenge you've found working in a PR and Communications agency?
I found time management to be a challenge, particularly in my first few months on the job. Learning to prioritise when several projects are all due at once can be quite stressful. Uni equips you with all the...Read More