News & Commentary Straight from Think HQ

  • News December 15, 2016

    Get to know: Nick Bell

    Senior Account Executive Nick Bell is our newest recruit. With extensive experience in social media marketing and copywriting, Nick shares his experiences and advice below.

    You’ve spent some time overseas working in a PR agency. Did you find any significant differences between working in India and Australia?

    The Indian media landscape is notably different to Australia – the print industry is still very strong, and local papers have high readership. This is partly due to the affordability and accessibility of traditional print, but also the variety of languages – there are 22 official languages across India.

    I had exposure to corporate multinationals, luxury property developers and even the Australian Government’s Department of Foreign Affairs and Trade as clients. Pitching stories about Australia, as an Australian in India to the Indian media was a great experience – on occasion journalists couldn’t understand my accent on the phone!

    The work culture in Mumbai is interesting, you’d...

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  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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  • Case Studies October 03, 2016

    Launching Australians Today: landmark research report

    In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.

    “The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.”

    Anthea Hancocks, CEO Scanlon Foundation


    Our work to launch Australians Today involved:

    • Creation of an interactive campaign site: see it here
    • Media relations
    • Stakeholder relations
    • Event management for the report launch.

    Media relations

    Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.

    Stakeholder relations

    Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.

    Event management

    More than 120 attended the launch of...

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  • Commentary May 18, 2016

    Four tips to boost your social media presence

    When creating digital and social media content, it’s easy to jump straight into the tactical nitty gritty – what posts should be created, on what platform, and how many likes is enough to spell success. Audience habit is often overlooked, but recent Facebook data shows that how your audience accesses social media is a critical consideration when crafting digital content.

    With 100% of daily Facebook users now accessing the platform via mobile, it's crucial that content is mobile-friendly. Our Digital Strategist, Jane Metlikovec, is experienced in app creation and digital marketing, and Account Executive,Thanh Lam, runs multiple social media campaigns. Here are their top tips for online success:

    Know your audience’s behaviour

    Experiment with scheduling your social media posts and see when you get most traction and from who. Although there is a general rule that after-dinner hours are the best time to post, your audience may surprise you. Consider their demographics – the more mature...

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  • Commentary December 09, 2014

    The results are in: Not for profit sector delivers mixed bag of survey results

    Late last year, Think HQ undertook a research survey to gain an insight into the inner-workings of Australian not for profit (NFP) organisations, and the key opportunities and challenges they’re currently facing.

    Over 85 NFPs were represented in the survey, with participants from organisations including the Salvation Army, Melbourne Recital Centre, Spark* International, Save The Children, The Heart Foundation, Plan International, and Opportunity International Australia.

    Numerous sectors were also represented, including education, welfare/social services, community development, health and mental health, and disability and training.

    Of the individuals who took part in the survey, 27% identified as CEO or top-level executives, 18% as communications staff, 10% as marketing staff, 9% as development staff, and 3% as fundraising staff.

    Our findings revealed both good and bad news for the sector.

    SO, WHAT’S THE BAD NEWS?

    Budgets are tight…

    As expected, survey results confirmed that...

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