News & Commentary Straight from Think HQ

  • News March 22, 2017

    Think HQ announced as 2017 Mumbrella CommsCon finalist

    Think HQ is proud to be announced as a finalist at the upcoming 2017 Mumbrella CommsCon Awards! Our work with the Organ and Tissue Authority on the 2016 DonateLife Week Campaign is up for 2017 Government Sponsored Campaign of the Year.

    DonateLife Week was a particularly moving campaign for our team, and we are humbled that our work has been recognised.

    Looking forward to the upcoming Awards night (with all our fingers and toes crossed) taking place on 30th March. Good luck to all the other nominees, and thanks to the Mumbrella team for the nod!

  • News March 02, 2017

    Media relations 101: managing case studies from start to finish

    Nothing is stronger than hearing someone’s personal experience to highlight the importance of an issue and make a message hit home.

    Putting a human face (a case study) to the topic helps frame the issue, entice the journalist and often has a powerful impact on readers. However, sourcing someone with a compelling story, who is prepared to talk about their experience is often easier said than done.

    It often takes courage to share a personal experience and while you may know of someone who is happy to tell their story publically, the process of doing a media interview can still be a daunting one. Your case study will most likely have little (if any) experience with the media, and may not understand what the process will involve.

    Over the years, we’ve worked with many clients to raise awareness about various social causes where case study management was crucial to media engagement. Below are a few tips that will help you manage the process smoothly.

    Ethics and wellbeing come first

    Your...

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  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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  • Commentary October 05, 2016

    TALES OF TRIUMPH: TEN TIPS FOR SUCCESS


    Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.

    Here are my top ten takeaways from the night.

    1. University will not prepare you for work life

    Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.

    2. Learn how to be an active listener

    You might think you have the answers and know the best way to do things, but you probably don’t. In the first...

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