News & Commentary Straight from Think HQ

  • Commentary May 22, 2017

    We need taller poppies: Why Australians should be giving more

    Billionaire mining magnate Andrew Forrest gave $400 million to charity today, the single largest philanthropic donation by a living person in Australian history. Anna Spraggett, Think HQ Account Director, hopes it’s a sign of times to come.

    There was a lot of attention on Andrew ‘ Twiggy’ Forrest today when he announced he was giving away $400 million to tackle cancer research, Indigenous disadvantage, the elimination of modern slavery and education. He was, after all, flanked by Prime Minister Malcolm Turnbull, who applauded his donation as a “gift to humanity”, and Opposition leader Bill Shorten. It’s harder to get higher company.

    It’s a positive sign that Forrest’s gift has been treated so positively, and his message, that everyone should “give what you can, if it isn’t money then time is just as valuable,” is bang on.

    It shows that Australia is moving in the right direction. This gift is important and people are talking about it. The more open we are about this, the better....

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  • Commentary May 10, 2017

    Budget 2017: What does this mean for community developers?

    With last night’s Federal Budget, the Government has signalled a willingness to spend on Australia, including a centrepiece increase in the Medicare levy of 0.5 per cent to fund the National Disability Insurance Scheme (NDIS).

    The measure ensures full funding for the scheme (set to cost about $12 billion when fully up and running in 2020) to provide care for Australians with severe disabilities.

    This, as well as a levy imposed on the big banks, may finally free the government from the damaging legacy of 2014’s budget, decried by many as an unfair whack to the most needy in the name of ‘ending the age of entitlement’.

    But while this budget is a centrist move towards a fair go, there are winners and losers, with changes and stressors that operators in the community development space need to be across. And for all it’s steps forward, it’s unlikely to put any of the big issues to bed.

    Education funding gets a shake-up, with a ‘gonskiesque’ model of needs-based school funding expected...

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  • Commentary March 16, 2017

    Get to know: Alice Suter

    Our resident food expert Alice has led national media relations campaigns for government and not for profit clients. With almost five years' experience at Think HQ, Alice has a few tricks up her sleeve for getting that story placed.

    You’ve successfully delivered national media relations campaigns for government and NFP clients. What are the key factors to a successful media campaign?

    Successful media campaigns can look different for different projects and clients – more media clips doesn’t necessarily equate to a more effective campaign.

    If it’s an issue that relates to the masses, a widely distributed media release might be the best approach. If it’s something more niche, pitching a few key interviews, or securing a carefully placed op-ed could have a greater impact (and for less effort).

    Successful media relations is about knowing your audience and your objectives, and choosing the best approach for reaching that end goal. There’s no one-size-fits-all solution.

    What’s one piece...

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  • Commentary December 15, 2016

    Take-aways from the 2016 Giving Australia Report – a communications perspective

    We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.

    Explore digital giving

    The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.

    Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.

    An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.

    Keep your donors in the loop

    Outcome reporting is important to donors, but they just don’t just want...

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  • Commentary December 09, 2016

    Easy ways to boost your social media presence

    During our Deconstructing Digital workshop, many participants were keen to pick up tips on improving social media content and engagement.

    This is what our Graphic Designer, Georgie, and Digital Strategist, Jane, advised.

    Use better images

    Social media content is more engaging when it is visually appealing. Avoid grainy or pixelated photos, and opt for powerful infographics, quotes and high quality images.

    We recommend building up a database of your own images, or use free stock images on sites like Unsplash or Pexels.

    Find the face behind the story

    We’re naturally attracted to emotions and stories we can relate to. When trying to communicate a message or event, a human element should be incorporated to add impact and leave a long-lasting impression.

    Make events digitally interactive

    With the rise of shareable bite-size videos on various social media platforms, create a Snapchat GeoFilterand have your attendees promote your event by sharing branded snapchats. The more unique and fun...

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