March 16, 2017
Our resident food expert Alice has led national media relations campaigns for government and not for profit clients. With almost five years' experience at Think HQ, Alice has a few tricks up her sleeve for getting that story placed.
You’ve successfully delivered national media relations campaigns for government and NFP clients. What are the key factors to a successful media campaign?
Successful media campaigns can look different for different projects and clients – more media clips doesn’t necessarily equate to a more effective campaign.
If it’s an issue that relates to the masses, a widely distributed media release might be the best approach. If it’s something more niche, pitching a few key interviews, or securing a carefully placed op-ed could have a greater impact (and for less effort).
Successful media relations is about knowing your audience and your objectives, and choosing the best approach for reaching that end goal. There’s no one-size-fits-all solution.
What’s one piece...Read More
December 15, 2016
We’ve combed through the Federal Government’s Community Business Partnership's new 2016 Giving Australia report released this month, to share with you some of our top takeaways and recommendations to help your NFP grow in the new year.
Explore digital giving
The report finds that the most effective ways to ask for a donation are through door knock appeals, telephone, mail or letterbox drop, and street fundraising. The least effective is TV.
Though not necessarily a substitute for other methods, online technology that makes giving easier for the donor is on the rise, and can be a valuable tool to support a NFP’s fundraising.
An increasing number of donors are engaging with crowdfunding technologies as they can directly engage with the cause they care about. NFPs should explore digital fundraising tactics, including online campaigns that utilise established crowdfunding platforms.
Keep your donors in the loop
Outcome reporting is important to donors, but they just don’t just want...Read More
October 05, 2016
Last night I had the pleasure of hosting and moderating a panel event for more than 70 PR and communication students, from universities across Victoria. Joining me on the panel were three incredible speakers, Chris Burns, Fiona McGregor and Alex Lefley, who told students what to expect in your first few years in the communication industry. Their stories, tips and advice were great and probably things we can all relate to.
Here are my top ten takeaways from the night.
1. University will not prepare you for work life
Full time work will be a shock to your system. While universities will arm you with skills and knowledge, you will most likely have little idea of what you’re doing when working on your first few projects. Understand that the first few months will be particularly challenging, and that is completely normal. Do your best.
2. Learn how to be an active listener
You might think you have the answers and know the best way to do things, but you probably don’t. In the first...Read More