News & Commentary Straight from Think HQ

  • News June 27, 2017

    Census for communicators - what you need to know

    By Stefan Delatovic

    “Know your audience” is one of the golden rules of communicating well, which is why the release of a new Census is greeted with such excitement by those of us looking to connect with Australia.

    And, FYI, it’s not just those of us with ‘communications’ written on our business cards that should be paying attention. In a world of fake news, fragmented digital media and collapsing trust in institutions, we all need to be cutting through the noise. You can only do that by connecting with people’s values, so you need to know what they are.

    This is particularly true for the non-profit, government and community-building sector, where publicly living your values is the best way to project a great reputation. Knowing your audience makes sure you’re all in synch.

    Results from the 2016 Census have been released by the Australian Bureau of Statistics (ABS) today. Here’s what you need to know:

    The data is usable

    You may recall that last year’s Census was a bit fraught, with...

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  • News May 30, 2017

    Full-service Communications agency Think HQ to launch a new tech start-up in 2017

    Melbourne-based Public Relations and Communications agency Think HQ is preparing to launch its tech start-up this year with the appointment of Project Director Jesse Northfield.

    Northfield has held advisory roles to Federal Ministers, a former Attorney-General and the South Australian Premier. Past experience includes Account Management at Melbourne PR agency Haystac.

    As Project Director, Northfield will lead the development of a new business venture with entrepreneur and Think HQ founder Jen Sharpe.

    Sharpe said in a statement: “Jesse brings years of project management and stakeholder engagement experience to Think HQ and I’m excited to entrust with him our exciting start-up venture, to be announced in coming months.”

    “This is our seventh year at Think HQ and as the business matures into a mid-size firm with notable new business and hires, I’m now able to turn my attention to complementary business ventures. This project leverages the unique knowledge and expertise of Think HQ...

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  • Commentary May 24, 2017

    Meet Stefan

    Stefan is a recent addition to Think HQ, joining the team from the SES. Experienced in crisis communications and a savvy ex-journalist and editor, Stefan brings years of knowledge to the team.

    You began your career in journalism, and worked your way up to the role of Editor. What was the most challenging story in your journalism career?

    Well, for most of my career I was working on a daily paper, which is about having a blank slate each morning, and getting your stories from idea to finished product all in one day. It’s full on - especially when news breaks late in the day - but in a really fun way. One thing I liked about that is, no matter how challenging the story, or upsetting the topic, you lived in it for the day, gave it your full attention and effort, and then you could leave it when you left for the night.

    So one of my most challenging yarns, I think, was the longest. I covered a NSW Government inquiry into the local council that went through a series of public hearings and...

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  • Commentary May 24, 2017

    Media Relations 101

    We recently hosted a media relations workshop for current clients, in-house communications practitioners, students and entrepreneurs.

    For those who missed it, we’ve detailed some of the key questions and take-outs below.

    What’s the difference between proactive and reactive media relations?

    Proactive media relations refers to when you’re actively seeking to engage with the media, like when you’re promoting an event, or sharing an announcement. It usually involves sending out materials, such as a media release or alert, to target publications. Reactive media relations, on the other hand, refers to a situation where the media comes to you (for example, if you’re a spokesperson for an organisation or an industry expert, and a journalist calls for you to comment on a relevant story or issue that’s already in the news).

    What should I include in a media release?

    Put the most important information at the top, and aim to cover the who, what, where, when and why in the first couple of...

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