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Case Study: Launching Australians Today: landmark research report

In late August, Think HQ helped the Scanlon Foundation launch Australians Today – a new research report looking at life in Australia, as described by our diverse population.

“The Scanlon Foundation has been working with Think HQ for more than five years and we trust them to deliver every time.”

Anthea Hancocks, CEO Scanlon Foundation


Our work to launch Australians Today involved:

  • Creation of an interactive campaign site: see it here
  • Media relations
  • Stakeholder relations
  • Event management for the report launch.

Media relations

Think HQ secured high quality coverage across print, digital, radio and TV channels nationally and internationally. Print and digital media included more than 40 pieces of coverage, including pieces in The Age, The Guardian, The Australian, ABC, SBS and Nine News.

Stakeholder relations

Prior to the launch, Think HQ briefed Ministers and government stakeholders on the results of Australians Today.

Event management

More than 120 attended the launch of Australians Today at The Mint in Sydney.

Think HQ took care of all aspects of event management, including venue scouting, invitation design and distribution, RSVP management, catering and set up.